The #OreoEclipse Campaign

Gif animation by Diogo Tovar

I was thrilled to be commissioned by FCB Inferno in London to work on a tactical campaign for Oreo. I produced illustrations for two full page adverts which ran for one day in The Sun Newspaper.

The campaign coincided with the 20 March Solar Eclipse which occurred across Northern Europe that morning. The way the adverts worked, the newsprint page had a transparent overlay, with the Oreo biscuit representing the Moon which blocked out the sun. The combination of the two pages created the effect of an eclipse. Turing the transparent page revealed the sun underneath.

Time was short, the illustrations had to be completed within a day to allow for test prints. Achieving the desired colour balance on the transparent paper to create the dark effect of the eclipse. It was a fun project to work on with Diogo Tovar Art Director, Gary Robinson Executive Creative Director and Cathy Buchanan Head of Project Management at FCB Inferno.  #OreoEclipse

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