Showing posts with label poster. Show all posts
Showing posts with label poster. Show all posts

26 July 2013

Cellphone Charging in Rural Africa

Freddy Boo illustration, cellphone charging in rural Africa
























Villagers living in rural Africa have no access to grid electricity, charging their cellphones is a major problem. Solutions are being trialled. An eco-friendly way is to use a dynamo system attached to a bicycle, peddle power can generate a moderate amount of charge. Phone charging kiosk business is growing, creating jobs for local people and providing a valuable service.

4 June 2013

40th Anniversary of the Cellphone

Freddy Boo illustration, businessman talking on brick cellphone New York City
























This year was the 40th anniversary of the cellphone. The early handsets were big and bulky nicknamed 'brick' phone, weighing 
over 2 pounds, battery life lasted half-hour and sold for around $4,000.
I created this witty image set in NY city of a smart businessman chatting on his new cellphone.

16 October 2012

Ted Baker - A Baker's Dozen, The Best Of British Pastimes

Freddy Boo illustration, Ted Baker's A Bakers Dozen, Traffic Jam, The Best Of British Pastimes print
Traffic Jam print . title: Tea & Jam

























I was thrilled to be asked by the Association of Illustrators to work on an exciting collaboration with Ted Baker, to be part of A Bakers's Dozen. The AOI members were asked to design a limited edition A2 litho-print to launch Ted Baker's Autumn/Winter 2012 collection. The exclusive prints, a 1000 of each illustrators image will be given out to customers as a 'gift with purchase' in Ted Baker stores worldwide.

The projects theme was celebrating The Best of British Pastimes. Each illustrator was randomly assigned a theme, mine was Traffic Jams. That was a bit of luck, because I'd been sketching cars and vans recently, the sketches turned out to be a good reference source for me. 



Freddy Boo illustration, Ted Baker's A Bakers Dozen, Traffic Jam, Sketches
Vehical drawings from sketch book





 















Not wishing to interpret Traffic Jams showing angry frustrated drivers and passengers, as we've all experienced sitting in commuter or holiday traffic. I chose the more reserved, polite side of the British to create a cheerful witty image. The main focus of the print is on the couple in the open top car, framed by an arched road with a queue of vehicles. Look closely at the people in the vehicles, one boy is picking his nose, a driver engrossed on his smart phone and the old sailor is accompanied by his parrot in the back seat. These small details to the people and vehicles progressed bit by bit within the three weeks given to produce the artwork. Colour combinations drove me around the bend (no pun intended!), especially when I'm using my selective palette. The vehicle shapes and colours were often tweaked until I was happy with the results. Ted Baker asked if possible to include their icons in the prints. The 'bowler hat' worn by the bird strutting crossing the road. The 'lobster' on the white delivery van. The 'tea cup', this icon inspired the idea of the couple drinking a flask of hot beverage in a traffic jam, hence the title of the print 'Tea and Jam'.

Freddy Boo illustration, Ted Baker's A Bakers Dozen, Traffic Jam, final rough
Rough sketch for Traffic Jam

























We were asked to sign and number our 1000 prints at The Absolute Group, the printers in east London. Here at last I got to see the other images, wonderful work by all the illustrators and richly reproduced by the printers on a slightly textured off white paper. On our signing day I was pleased to meet fellow illustrators Michael Woods and Robert Shadbolt. Both completed signing their prints well ahead of me, I was stuck in traffic!

Freddy Boo illustration, Ted Baker's A Bakers Dozen, The Best Of British Pastimes 1000 print signed
Print 1000 signed and numbered


It was great to be part of this project, I really enjoyed producing the image and working with Fiona Smith from the AOI. Fiona liaised between Ted Baker and the illustrators, thanks to Fiona and the other AOI staff for organising the project. A big thanks to Ted Baker for originating the project and commissioning AOI members to create these exclusive prints for their customers.

To see the all the exclusive prints and short film about A Baker's Dozen project go to:

Ted Baker Promotions - www.tedbakerpromotions.co.uk
The Association of Illustrators - www.theaoi.com

Signed print No.1 hung in the reception of Ted Bakers HQ

















Fellow illustrators and I were invited for lunch at Ted's global head quarters in London to meet the Creative Team who worked on the Baker's Dozen project. Heng Khoo Managing Director from the AOI popped along too. We were taken on a tour of the 'Ugly Brown Building' and shown the various departments which work behind the Ted Baker brand. It was great meeting Craig, Hannah, Megan, Zoe and Jodie. We had a lovely lunch the lemon cheese cake was very nice! 

22 May 2012

Secret London The Serco Prize for Illustration 2012

The Serco Prize for Illustration 2012 Secret London Exhibition
























I'm very happy to once again be selected for The Serco Prize for Illustration, this years topic is Secret London.

I had to think hard for an idea, nothing sprang to mind of secret or little known places in London that I knew of. Then I remembered a friend inviting me to her St Martins College Alumni, held at the Barbican Conservatory on the third floor of the Barbican Centre. I was amazed at the size and variety of the lush tropical plants, it's the second biggest conservatory in London. Such a contrast to the cold concrete, steel and glass constructions of the City surround it. Like myself, I think few people know of this green hideout three floors up. It is only open to the public on Sunday afternoons and is hired for events such as weddings.

I had great fun in creating what is for me a busy illustration. My interpretation of the conservatory is more a roof garden, showing a selection of the plants that captured my interest on recent visits. There is an aviary with amusing little finches, a small pound with koi carp and to my astonishment I spotted a squirrel, how did that get in!

My illustration titled Third Floor Jungle will be part of 50 selected images on display later this year at the London Transport Museum in partnership with the Association of Illustrators.


The Serco Prize for Illustration 2012 Secret London Exhibition
The Serco Prize for Illustration 2012 Secret London Exhibition






21 May 2012

Single Sculling

Freddy Boo illustration London 2012 Olympics woman single sculling

9 May 2012

29 April 2012

Long Jump

London based illustrator Freddy Boo athlete long jump olympics London 2012

20 March 2012

Athlete

Freddy Boo illustration London 2012 Olympics Athlete
























London is hosting the 2012 Olympics. Here's an illustration 
of an athlete on the starting blocks, on your marks get set go!

23 April 2011

Illostribute, tribute to David Klein

Freddy Boo illustration Illostribute Ernesto David Klein Tribute
























This tribute is to David Klein, commercial illustrator renowned
for his travel posters for TWA during the 1950's and 60's. He 
created many vibrant posters which depicted well-known landmarks
and buildings of  various countries from around the world.

I chose to interpret Klein's poster for 'Egypt Fly TWA'. You can see 

all the other interpretations by fellow illustrators at illostribute.

2 April 2011

The Merry River

The Serco Prize for Illustration 2011 The Merry River
























My image has been selected for the Serco, London Transport 
Museum and Association of Illustrators The River Thames 
Competition. An exhibition of the top 50 entries will be shown 
at the London Transport Museum and winners announced at the 
private view evening in May.

The illustration is based from my observations and sketches made 

on my many walks along the river. The central focus is the iconic 
London Transport logo which forms the River Thames. On and 
surrounding the river I've portrayed aspects of London's varied life 
to create an energetic and humorous poster. The image is far the most 
detailed I've created. I stayed true to my initial sketch, but I was adding 
new elements and rearranging them an hour before the entry deadline.
I did have lots fun creating this illustration.

12 June 2010

Cycling in London

My entry for the Serco Prize for Illustration 2010 Cycling 
in London Competition.