11 December 2012

10 December 2012

National Geographic Traveller UK

Freddy Boo illustration, National Geographic Traveller UK, marriage proposal in Marrakech














Freddy Boo illustration NGT Smart Traveller Column, Indecent Proposal, magazine page
























In this column David Whitey writes about a trip to Marrakech, he has planned
a surprise marriage proposal in the cities main square. Unfortunately this exotic
location is not the ideal setting for this romantic gesture. The market square is
bustling with distractions and obstacles, such as the snake charmers. They like
putting snakes around tourists necks and charge them for a photograph.

16 October 2012

Ted Baker - A Baker's Dozen, The Best Of British Pastimes

Freddy Boo illustration, Ted Baker's A Bakers Dozen, Traffic Jam, The Best Of British Pastimes print
Traffic Jam print . title: Tea & Jam

























I was thrilled to be asked by the Association of Illustrators to work on an exciting collaboration with Ted Baker, to be part of A Bakers's Dozen. The AOI members were asked to design a limited edition A2 litho-print to launch Ted Baker's Autumn/Winter 2012 collection. The exclusive prints, a 1000 of each illustrators image will be given out to customers as a 'gift with purchase' in Ted Baker stores worldwide.

The projects theme was celebrating The Best of British Pastimes. Each illustrator was randomly assigned a theme, mine was Traffic Jams. That was a bit of luck, because I'd been sketching cars and vans recently, the sketches turned out to be a good reference source for me. 



Freddy Boo illustration, Ted Baker's A Bakers Dozen, Traffic Jam, Sketches
Vehical drawings from sketch book





 















Not wishing to interpret Traffic Jams showing angry frustrated drivers and passengers, as we've all experienced sitting in commuter or holiday traffic. I chose the more reserved, polite side of the British to create a cheerful witty image. The main focus of the print is on the couple in the open top car, framed by an arched road with a queue of vehicles. Look closely at the people in the vehicles, one boy is picking his nose, a driver engrossed on his smart phone and the old sailor is accompanied by his parrot in the back seat. These small details to the people and vehicles progressed bit by bit within the three weeks given to produce the artwork. Colour combinations drove me around the bend (no pun intended!), especially when I'm using my selective palette. The vehicle shapes and colours were often tweaked until I was happy with the results. Ted Baker asked if possible to include their icons in the prints. The 'bowler hat' worn by the bird strutting crossing the road. The 'lobster' on the white delivery van. The 'tea cup', this icon inspired the idea of the couple drinking a flask of hot beverage in a traffic jam, hence the title of the print 'Tea and Jam'.

Freddy Boo illustration, Ted Baker's A Bakers Dozen, Traffic Jam, final rough
Rough sketch for Traffic Jam

























We were asked to sign and number our 1000 prints at The Absolute Group, the printers in east London. Here at last I got to see the other images, wonderful work by all the illustrators and richly reproduced by the printers on a slightly textured off white paper. On our signing day I was pleased to meet fellow illustrators Michael Woods and Robert Shadbolt. Both completed signing their prints well ahead of me, I was stuck in traffic!

Freddy Boo illustration, Ted Baker's A Bakers Dozen, The Best Of British Pastimes 1000 print signed
Print 1000 signed and numbered


It was great to be part of this project, I really enjoyed producing the image and working with Fiona Smith from the AOI. Fiona liaised between Ted Baker and the illustrators, thanks to Fiona and the other AOI staff for organising the project. A big thanks to Ted Baker for originating the project and commissioning AOI members to create these exclusive prints for their customers.

To see the all the exclusive prints and short film about A Baker's Dozen project go to:

Ted Baker Promotions - www.tedbakerpromotions.co.uk
The Association of Illustrators - www.theaoi.com

Signed print No.1 hung in the reception of Ted Bakers HQ

















Fellow illustrators and I were invited for lunch at Ted's global head quarters in London to meet the Creative Team who worked on the Baker's Dozen project. Heng Khoo Managing Director from the AOI popped along too. We were taken on a tour of the 'Ugly Brown Building' and shown the various departments which work behind the Ted Baker brand. It was great meeting Craig, Hannah, Megan, Zoe and Jodie. We had a lovely lunch the lemon cheese cake was very nice! 

7 October 2012

National Geographic Traveller UK

Freddy Boo illustration, National Geographic Traveller UK, Brian May rocking with strimmer






















Freddy Boo illustration NGT Smart Traveller Column, Curious Curations, magazine page
























For the latest issue David Whitely recollects a romantic weekend 
with his now wife. He knows how to show a girl a good time, on 
their return journey home from Liverpool Whitely makes a detour 
to Southport to visit the British Lawnmower Museum. Packed with 
garden equipment on display is a strimmer donated by Brian May 
from Queen. These small museums stuffed with bizarre and obscure 
collections amuse and fascinate him along with the handful of people 
who visit these collections.

11 September 2012

National Geographic Traveller UK

Freddy Boo illustration, National Geographic Traveller UK, trapped behind bars
















Freddy Boo illustration NGT Smart Traveller Column, Curious Curations, magazine page
























In this issues column David Whitely is in Guam airport with hours 
to spare before his connecting flight. He decides to hire a car and 
explore the local attractions. He stubbles upon a Wildlife Refuge for 
turtles on a beautiful white beach. This great discovery ends up to be 
not so great, having not noticed the closing time on the entrance gate 
Whitley inadvertently finds himself locked in.

22 August 2012

National Geographic Traveller UK

Freddy Boo illustration, National Geographic Traveller UK, frugal traveller






















Freddy Boo illustration NGT Smart Traveller Column, Paying For Our Idiocy, magazine page
























In this column David Whitely writes about the frugal traveller, 
securing a bargain is of great self-satisfaction. But there are times 
when your lack of concentration and absent mindedness can turn 
that bargain into a costly mistake. Leaving you furious at your own 
stupidity.

1 August 2012

Illostribute, tribute to Jack Potter

Freddy Boo illustration Illostribute Jack Potter Tribute
























This tribute is to the American mid-century illustrator Jack Potter. 
After studying in California he moved to New York working on 
distinguished magazines such as The New York Times, Jardin de 
Modes and Cosmopolitan. He was a very successful commercial 
illustrator and at the peak of his career Potter joined the School of 
Visual Arts to teach drawing. He had a great enthusiasm for teaching 
and become an inspiring instructor.

12 July 2012

Employee Benefits - Safety Drive

Freddy Boo illustration, Employee Benefits magazine, company cars safe driving

















Freddy Boo illustration Employee Benefits magazine, Safety Drive, magazine page

I created this fun illustration for a feature on safe driving for company 
employees. Employers need to formulate and implement a 'fleet risk 
management programme' to help prevent their employees from having accidents.

12 June 2012

National Geographic Traveller UK

Freddy Boo illustration, National Geographic Traveller UK, over designed hotel rooms










Freddy Boo illustration NGT Smart Traveller Column, Room For Improvement, magazine page
























The writer David Whitely bemoans hotel designers and their 
obsession with style over function in hotel rooms. The illustration is 
based on his worst experiences in hotel rooms around the world. 
Their overt use of technology, manual controls are substituted for 
complex electronic gadgets leading to frustration.

1 June 2012

Cloud Storage and Computing

Freddy Boo illustrator Cloud storage and Computing
























Cloud computing allows you to store your data such as documents, 
music, photos, videos on virtual storage space on a remote server. 
With an internet connection you can backup your data from various 
devices, a laptop, tablets, smartphones and computers. Accessing 
your data from different locations is an advantage with cloud storage.

I created this humorous illustration showing someone accessing their
music on an iPad from a cloud with filing cabinet draws for storing data.

Home or Remote Working

Freddy Boo illustration man remote working on an island
























Companies are enabling employees to work from home or
a remote location. Brought on by advances in accessing the 
internet and communication tools.

22 May 2012

Secret London The Serco Prize for Illustration 2012

The Serco Prize for Illustration 2012 Secret London Exhibition
























I'm very happy to once again be selected for The Serco Prize for Illustration, this years topic is Secret London.

I had to think hard for an idea, nothing sprang to mind of secret or little known places in London that I knew of. Then I remembered a friend inviting me to her St Martins College Alumni, held at the Barbican Conservatory on the third floor of the Barbican Centre. I was amazed at the size and variety of the lush tropical plants, it's the second biggest conservatory in London. Such a contrast to the cold concrete, steel and glass constructions of the City surround it. Like myself, I think few people know of this green hideout three floors up. It is only open to the public on Sunday afternoons and is hired for events such as weddings.

I had great fun in creating what is for me a busy illustration. My interpretation of the conservatory is more a roof garden, showing a selection of the plants that captured my interest on recent visits. There is an aviary with amusing little finches, a small pound with koi carp and to my astonishment I spotted a squirrel, how did that get in!

My illustration titled Third Floor Jungle will be part of 50 selected images on display later this year at the London Transport Museum in partnership with the Association of Illustrators.


The Serco Prize for Illustration 2012 Secret London Exhibition
The Serco Prize for Illustration 2012 Secret London Exhibition






21 May 2012

Single Sculling

Freddy Boo illustration London 2012 Olympics woman single sculling

The Olympic Torch London 2012

Freddy Boo illustration London 2012 Olympic Torch Bearer
























The Olympic Torch arrived form Greece last week. The Flame is
journeying around the UK by the Olympic Torch Relay lasting 70
days, to arrive at the Opening Ceremony to mark the starting of 
the games.

I created this image last year of an Olympic Torch-bearer.

9 May 2012

29 April 2012

Long Jump

London based illustrator Freddy Boo athlete long jump olympics London 2012

7 April 2012

National Geographic Traveller UK

Freddy Boo illustration, National Geographic Traveller UK, hire car driving off cliff










Freddy Boo illustration NGT Smart Traveller Column, Driven To Despair, magazine page
























In this issues column David Whitely regrets having rented a car in 
Orlando to pick up his wife from the airport. The short drive directed 
by the Sat Nav turns into an awful journey sending him around in 
circles and arriving very late at the airport, much to his wife's dismay.

20 March 2012

Athlete

Freddy Boo illustration London 2012 Olympics Athlete
























London is hosting the 2012 Olympics. Here's an illustration 
of an athlete on the starting blocks, on your marks get set go!

12 March 2012

Illostribute, tribute to Jim Flora

Freddy Boo illustration Illostribute Jim Flora Tribute
























This tribute is to the American illustrator Jim Flora,  best known 
for his eye-catching Jazz album covers heproduced for Columbia
Records in the 1940's. The cover art is both primitive and modern, 
creating characters in jaunty angles. I chose to interpreted Kid Ory 
album cover.

Visit illostribute to other interpretations of Flora's work.

16 February 2012

National Geographic Traveller UK

Freddy Boo illustration, National Geographic Traveller UK, fascination with maps






















Freddy Boo illustration NGT Smart Traveller Column, Border Insanity, magazine page
























In this column David Whitely writes about his love of maps 
and his fascination at looking at borders. Whilst crossing the 
border from France back into Switzerland, he reminisces about 
the good old days of the border crossings. These days many 
custom huts at borders are closed.