12 July 2012

Employee Benefits - Safety Drive

Freddy Boo illustration, Employee Benefits magazine, company cars safe driving

















Freddy Boo illustration Employee Benefits magazine, Safety Drive, magazine page

I created this fun illustration for a feature on safe driving for company 
employees. Employers need to formulate and implement a 'fleet risk 
management programme' to help prevent their employees from having accidents.

12 June 2012

National Geographic Traveller UK

Freddy Boo illustration, National Geographic Traveller UK, over designed hotel rooms










Freddy Boo illustration NGT Smart Traveller Column, Room For Improvement, magazine page
























The writer David Whitely bemoans hotel designers and their 
obsession with style over function in hotel rooms. The illustration is 
based on his worst experiences in hotel rooms around the world. 
Their overt use of technology, manual controls are substituted for 
complex electronic gadgets leading to frustration.

1 June 2012

Cloud Storage and Computing

Freddy Boo illustrator Cloud storage and Computing
























Cloud computing allows you to store your data such as documents, 
music, photos, videos on virtual storage space on a remote server. 
With an internet connection you can backup your data from various 
devices, a laptop, tablets, smartphones and computers. Accessing 
your data from different locations is an advantage with cloud storage.

I created this humorous illustration showing someone accessing their
music on an iPad from a cloud with filing cabinet draws for storing data.

Home or Remote Working

Freddy Boo illustration man remote working on an island
























Companies are enabling employees to work from home or
a remote location. Brought on by advances in accessing the 
internet and communication tools.

22 May 2012

Secret London The Serco Prize for Illustration 2012

The Serco Prize for Illustration 2012 Secret London Exhibition
























I'm very happy to once again be selected for The Serco Prize for Illustration, this years topic is Secret London.

I had to think hard for an idea, nothing sprang to mind of secret or little known places in London that I knew of. Then I remembered a friend inviting me to her St Martins College Alumni, held at the Barbican Conservatory on the third floor of the Barbican Centre. I was amazed at the size and variety of the lush tropical plants, it's the second biggest conservatory in London. Such a contrast to the cold concrete, steel and glass constructions of the City surround it. Like myself, I think few people know of this green hideout three floors up. It is only open to the public on Sunday afternoons and is hired for events such as weddings.

I had great fun in creating what is for me a busy illustration. My interpretation of the conservatory is more a roof garden, showing a selection of the plants that captured my interest on recent visits. There is an aviary with amusing little finches, a small pound with koi carp and to my astonishment I spotted a squirrel, how did that get in!

My illustration titled Third Floor Jungle will be part of 50 selected images on display later this year at the London Transport Museum in partnership with the Association of Illustrators.


The Serco Prize for Illustration 2012 Secret London Exhibition
The Serco Prize for Illustration 2012 Secret London Exhibition






21 May 2012

Single Sculling

Freddy Boo illustration London 2012 Olympics woman single sculling

The Olympic Torch London 2012

Freddy Boo illustration London 2012 Olympic Torch Bearer
























The Olympic Torch arrived form Greece last week. The Flame is
journeying around the UK by the Olympic Torch Relay lasting 70
days, to arrive at the Opening Ceremony to mark the starting of 
the games.

I created this image last year of an Olympic Torch-bearer.

9 May 2012